WHERE YOUR GOALS
meet our expertise.
BRAND DEVELOPMENT
In today’s collegiate and professional athlete landscape, branding is everything. Every client is more than just an athlete…they’re a brand. MCRAE works closely with you to define, build, and elevate a personal brand that not only represents you, but resonates with your fans, sponsors, and media. Through tailored strategies across social media, public appearances, and community presence, we help athletes cultivate an image that reflects their values, highlights their personality, and creates lasting market impact.
PHILANTHROPY & COMMUNITY EVENTS
Giving back is one of the most important things that a young athlete can do in their community. MCRAE helps you identify causes that you care about and turn that passion into action. Whether it’s launching a charitable foundation, hosting a youth camp, or participating in effective community outreach, we handle the logistics, legal, branding, and media to ensure their impact is authentic, organized, and positive. Philanthropy enhances legacy, deepens connection with fans, and builds goodwill in ways that go far beyond the game, and we believe it is the cornerstone of being a good steward of the talent our athletes have.
CONTRACT NEGOTIATIONS
We specialize in navigating the complexities of athlete representation with the highest level of precision and expertise. From the inception of an opportunity, we lead negotiations with a strategic mindset for you — identifying leverage points, maximizing short and long-term value, and your best interests at every turn. Whether it’s an NIL agreement, endorsement deal with a Fortune 500 company, or professional contract, MCRAE ensures that our athletes are not only compensated fairly, but positioned for sustainable success in the long run.
POST-CAREER COUNSELING
An athlete’s identity and influence don’t end when the playing days are over — they evolve and grow. MCRAE provides holistic support to help you prepare for life beyond competition, long before the clock hits zero. We offer career exploration, mentorship programs, intuitive financial planning, business development, and education pathways; all aspects that help you succeed in your next chapter. Our goal is to make sure every athlete we represent is set up not just for short-term hype, but for lifelong success. Whether stepping into media, launching a business, or entering the workforce, we guide our clients into their next chapter with purpose, confidence, and clarity.
MARKETING & ENDORSEMENTS
We bring our athletes the kind of marketing opportunities that align with who they are — and where they’re headed. We want you to be represented by brands, foundations, and philanthropy that you believe in. MCRAE works relentlessly to identify and secure brand deals, sponsorships, and ambassador roles with industry-leading companies like Coca-Cola, Nike, and Mercedes-Benz that elevate both your profile and your earnings. Every deal is thoroughly vetted to ensure authenticity, fit, and long-term value.
MEDIA MANAGEMENT & PUBLIC RELATIONS
MCRAE believes a strong media presence can transform an athlete’s career. We provide you strategic media training, press coordination, and full-scale communications support to ensure you are always represented in the best light. From managing interviews and controlling narratives to positioning our athletes for national spotlights, we equip them to own their story. Our deep relationships with top media outlets — sports, lifestyle, and digital — mean our clients get the exposure they deserve. We don’t just get athletes in the headlines — we shape how the headlines read and what they become.
We proudly offer some of the highest level content in the country to help you maximize your brand potential on social media. With high quality content, comes high quality marketing.
Below are some examples of the level of production you can expect at an event covered by MCRAE Sports.